Our Team
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Phillip Samuel: Founder & UX/UI Designer
Phillip Samuel is a UX, web, and mobile app designer with over 15 years of experience creating digital solutions for brands like Longo’s, Farm Boy, Oven Fresh Bakery, Loblaws, Metro, Juizee Foods, Starsky Foods, Staples, Bed Bath & Beyond, and Island Market. He blends creative strategy with technical execution to craft impactful, user-centered experiences.
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Mike Fenty Technical Advisor
Mike Fenty holds a BSc in Computer Science from the University of Toronto and brings over 20 years of experience in software development. Skilled in Python, Java, Objective-C, and Django, Mike combines deep technical knowledge with a passion for innovation and education.
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Sarah Alfaro: Art Director/Producer
Sarah Alfaro is a creative strategist and project lead with a strong eye for design and results. She has delivered successful campaigns for brands like Spread Love Clothing, Divine Hair, Kelsey’s, MLSE & PWHL, and Pizza Hut, blending artistic vision with strategic execution.
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Dwain Murphy: Director/Content Creator
Dwain Murphy is a director, writer, and content creator with a passion for powerful storytelling. With experience in film, television, and digital media, Dwain brings creative vision and cinematic quality to every project, helping brands and stories come to life on screen.